Linkedin branding service
Your greatest asset sits in silence.
Your people are your most credible messengers - but most of them stay quiet. We help regulated companies turn internal voices into strategic influence - by crafting LinkedIn content that feels personal, aligned, and impossible to ignore.
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A service powered by Majortale
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What is Ripple
We help regulated companies   break the silence on LinkedIn   becoming magnetic brands that lead the conversation, attract talent   and unlock opportunities

Digital silence costs more than you think.

When your people stay quiet, the brand suffers. You lose credibility with your audience. You miss the chance to shape conversations in your industry. You become invisible to the kind of talent that wants to work somewhere bold and human.

Meanwhile, your competitors sound more real - and get ahead. And the default corporate voice? It’s too safe to stand out. Too polished to feel true. Too disconnected to build trust.
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That is why we break that silence for you.
We translate your message into human language—so your people can lead the conversation.It sounds like them. It aligns with you. And it builds visibility where it matters.
Ready for change?
Authentic and at an unprecedented scale.
Most programs rely on one spokesperson. We build an ecosystem. Dozens of voices, all moving in sync - each one sounding like themselves, all reinforcing the strategy.
Ready for impact?
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A system
of voices
A few loud voices won’t change perception.A system of credible, consistent ones will.We turn scattered insights into a steady signal that’s impossible to ignore.
Grow credibility
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Hire better talent
Attract opportunity
THE IMPACT OF RIPPLE

Most are trapped by this triangle.

Smart people don’t stay quiet for lack of ideas—they stay quiet because they’re trapped between time, risk, and reward. Too busy to write. Too exposed to get it wrong. And no real reason to speak up. Until now.

How do we fix too busy?

We remove every hurdle. From shaping your voice to writing, designing, and publishing—Ripple handles it all. No time to write? Just send a quick WhatsApp VoiceNote. It’s one of the ways we turn your thinking into content that leads.

How do we fix too risky?

We take risk off the table. Before anything starts, we analyze your legal and brand guidelines—so every post fits your boundaries from day one. Nothing goes out without your approval. And if someone wants to post themselves, we equip them with clear, brand-safe guidelines. No risk. No surprises. No reason not to spea

How do we fix no reason?

We turn hesitation into motivation. From day one, we show people what a strong personal brand can unlock—visibility, trust, career momentum. But we don’t just educate—we energize. We make it easy, personal, and genuinely exciting to show up. Once they see the impact, they want in.

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Your new team and triangle of success. 
Joost leads strategy and content 100+ campaigns deep, fluent in corporate and legal nuance. Laurent runs operations - built for scale across regulated industries. Kristel keeps delivery sharp and on time. Backed by Majortale, you're supported by a full content engine - built for impact.
Schedule a 1-1 with us here

Watch the needle move when you turn corporate narrative into a system of personal voices.

Your message stops feeling manufactured. Your leaders become visible.And LinkedIn turns into your most credible channel - for trust, talent, and long-term positioning - find the services that do just that below. 

Creating content

We manage the full content flow—from defining your message to writing in your voice and turning it into posts that feel sharp, human, and on-brand. You stay visible, we handle the rest.

⦿ Define strategic themes and positioning
⦿ Write posts in your authentic voice
⦿ Design visuals that support the story
⦿ Format for feed performance
⦿ Schedule and publish with zero effort

Tracking content

We don’t just post—we track what’s working. With data and competitor insights, we fine-tune your content so every post gets smarter, sharper, and more effective over time.

⦿ Track engagement, reach, and performance
⦿ Benchmark against competitors and peers
⦿ Spot trends in tone, topics, and timing
⦿ Deliver clear, actionable reports
⦿ Adjust strategy based on real-time insights

Unique
services

For speed, ease, or extra polish—we’ve got you. From voice-notes to urgent turnarounds, our special services are built for people with high standards and no time.

⦿ WhatsApp VoiceNote-to-Post service
⦿ 24–48h express delivery when needed
⦿ Tone-of-voice calibration and audits
⦿ Brand-safe post guidelines for internal teams
⦿ Personal content coaching on style and voice

Watch the needle move when you turn corporate narrative into a system of personal voices.

We’ll prescribe the right solutions to drive better revenue outcomes and lower the administrative burden on your billing organization.
Grow your influence.
FAQ

Questions that start the Ripple

What exactly is Ripple?

Ripple is a content system for regulated companies. We help your people speak—authentically, strategically, and consistently—on LinkedIn. From executives to experts, everyone shares in their own voice. We make sure all those voices move in the same direction.

Why does this matter for regulated industries?

Because silence costs more than you think. In regulated sectors, most people stay quiet—out of caution or lack of time. That’s when brands default to corporate comms that no one really listens to. Ripple turns that around by giving your team the tools, content, and confidence to show up with credibility.

Who is Ripple for?

Ripple is made for companies in complex, regulated environments—places where the right message matters, and the wrong one can do damage. Whether you’re in pharma, finance, tobacco alternatives, energy, or any industry where compliance and credibility go hand in hand, Ripple gives your people a voice without the risk.

What do you deliver?

We take care of the full journey. That starts with understanding the voice of your people through interviews and strategy sessions. Then we create the posts—shaped to their tone, aligned to your goals. Once approved, we schedule, publish, and track performance. The result is high-impact LinkedIn content that’s personal, on-message, and built for your audience. No guesswork. No extra workload.

How is this different from ghostwriting?

Ripple isn’t ghostwriting—it’s structured authenticity. We don’t create content that sounds generic or too polished. We make sure each person sounds like themselves, only sharper and more focused. Everything is based on what they actually believe, say, and stand for. That’s why the content works—it feels real, because it is.

How much time does it take from our team?

Very little. Most leaders spend about an hour in the first interview. After that, we do the heavy lifting. You review and approve the posts when they’re ready. That’s it. No content bottlenecks. No long email chains. No unexpected delays.

Do we control what’s being said?

Yes. You approve every post before it goes live. Everything is aligned with your strategy from the start, so there are no surprises—just clear, confident messaging that reflects both the person and the company.

What kind of results can we expect?

More engagement, stronger positioning, and a noticeable shift in how your brand is perceived online. You’ll start showing up in conversations that matter, long before you need to. Whether it’s building trust with talent, shaping industry dialogue, or elevating internal voices—Ripple gets you there without noise or fluff.

How do you post on our behalf?

We use a secure third-party connection that lets us schedule posts directly to LinkedIn - without needing your password. You stay in control: nothing goes live without your approval, and everything is reviewed in advance. This service is fully included in your Ripple setup - no extra cost, no extra hassle.

Do you have annual plans? 

Yes - we do. After a free intake session, we’ll design a custom annual plan based on your goals, team size, and content needs. No templates. Just a structure that fits and scales with you.

With Ripple ach person sounds like themselves, but all voices move in the same direction.
Every voice sounds like itself—but moves in the same direction. That’s why it lands. That’s why people listen.
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Start a Ripple.
Make waves.
We’ll prescribe the right solutions to drive better revenue outcomes and lower the administrative burden on your billing organization.
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email address
joost@majortale.com
phone
+32 478 81 83 42